All work
Consumer Brand · 2024 · Marketing
A campaign that made a boring category loud
Platform idea, key visuals and a content engine that ran for ten months.
The challenge
A well-made product in a category nobody had ever posted about voluntarily.
What we did
- →Found the one human truth the category kept ignoring, and made it the platform.
- →Shot a modular key-visual library instead of a single hero.
- →Ran a monthly content cadence with performance creative baked in.
10mo
always-on run
4x
paid social CTR
120+
assets produced