All work

PropVR · UAE property market · 2022 · Digital Twins & 3D

Selling Gulf masterplans before the foundations

Production lead on multi-million dollar digital twins for the region's most watched launches.

Interactive touchscreen table showing a real-time 3D masterplan inside a dark luxury sales gallery

The challenge

Moving from London's cultural context into the Gulf property market flipped the brief: less exhibition narrative, more sales-floor conversion, faster turnarounds and far higher stakes per pixel.

What we did

  • Ran production on multi-million dollar digital twin engagements end to end.
  • Coordinated developers, architects, engine teams and on-the-ground sales galleries.
  • Built real-time content pipelines that stayed accurate when the masterplan changed mid-week.
  • Turned master plans into worlds buyers could walk before a foundation was poured.

$M

scale digital twin engagements delivered

4

stakeholder groups on one pipeline

Live

twins running in sales galleries